Boots
In store digital screens
OLIVER
Boots
2025
For the last year I have been working on the Boots account at OLIVER, helping craft visually beautiful storyboards and bringing them to life for the digital screens which stand at the front of Boots stores nationwide.
I have designed the creative storyboards for several seasonal campaigns such as Halloween and Summer Beauty, as well as collaboratively working up bespoke content for new store openings.
Christmas 2025
A mixture of videos created to align with the Boots 2025 Christmas campaign.
Click each video to play.
Attracting a younger, Gen Z audience
Boots wanted to do a trial to add a new digital screen to the front of their stores. The aim of this screen was to attract a younger beauty customer, drive awareness of the breadth of the range of beauty brands Boots stock but also to focus on more mid-tier brands. The goal was to drive more in store, click and collect customers, plus bring awareness of newness with the Boots total estate.
Summer Beauty 2025
Working closely with a freelance CGI artist and another senior motion designer, I was asked to create storyboards to draw excitement towards new and trending beauty products, plus spread awareness of the in-store services the Beauty Crew provide. Below are the in-store digital screens I animated, keeping a focus on playful typography and smooth animated transitions.
Click each video to play.
Halloween 2025
I proposed two creative routes for Halloween, combining lifestyle imagery and product photography to tell a story. One route introduced illustrated tarot cards whilst the other personified products by having them fly in on broomsticks. The chosen route can be seen in motion below.
Heathrow Beauty call out
A digital screen at Heathrow Airport I animated to encourage holiday makers to head to Boots to pick up any last minute skincare and beauty supplies. The animation styling had to be fast paced, and colourful, to attract busy flyers walking through the terminal. Collaboration with another senior motion designer on the Boots account.
Summer Healthcare 2025
Summer is a great opportunity for Boots to push its healthcare products, from UV protection to hay fever relief; I was tasked with animating a selection of different campaigns for Summer Healthcare at Boots. Each had to have an individual look and feel whilst still tying back to the overall campaign.
Click each video to play.
