Frank's Red Hot Sauce
Social media concepts and creation
Pangolin
2024
Keeping in line with Frank's tongue-in-cheek branding, I was asked to create a number of social posts for key moments in the social content calendar.
The style was to mimic a well-polished meme, but balancing subtly between badly designed and well designed to reach a Gen Z audience.
Festival season
Hitting key social moments throughout the year is vital for any brand, so Frank's asked me to create some imaginary products that festival-goers might use to carry their hot sauce to spice up the available food offerings.
Conceptual product design
The social designs that had the most engagement were posts which pushed Frank's brand world into other relatable products. Many of the comments were requesting for these designs to be brought to market.
Cultural moments in sport
Sporting events; you think "cheering with friends, ice cold drinks and tasty food". Pair that with Frank's Red Hot Sauce and your team is onto a winner. We took major sporting events as opportunities to push Frank's socials further, whether that be Frank's printed rugby shorts, winning gold at the Olympics, or posting a reminder to keep your Frank's Red Hot Sauce bottle cool during the game.
Conceptual work for the World Cup
During the World Cup, a bottle of Frank's Red Hot Sauce attended games around the world, taking selfies next to iconic landmarks, with a little help from Photoshop.
