Oasis x CASETiFY
Collaboration launch video
Spring the Agency
Oasis
CASETiFY
2025
The return of Oasis was an iconic moment in British culture. The revival of Brit Pop was everywhere, so when I was approached by Spring the Agency to work on the launch videos for CASETiFY's collaboration with Oasis, I couldn't say no.
I was tasked with concepting, and creating a hero video, to bring attention to the full launch, plus two additional cut down videos; a lifestyle teaser video and a product focused approach.
Concept, storyboards and moodboard
I wanted to create a sense of nostalgia, keeping all visuals black and white felt like a bold move. Bringing in grunge textures to highlight their hardcore attitude. Oasis are the kings of Britpop after all, I wanted to create something show stopping when scrolling down an Instagram feed.
Exploration
Although not all phone case animations were used in the final output, I brought each case to life through a different motion treatment. Fast paced, edgy, flashing lights, everything you'd feel seeing Oasis live.
Click each video to play.
15 second cutdowns
Click each video to play.
Launch and results
Within a week of posting on Instagram, the videos gained over 50k views combined, and the collaboration featured in NME, Rolling Stone and Billboard.
