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Paul Smith
Global AW OOH campaign
OLIVER
Paul Smith
2023
As part of their AW campaign, I designed and produced the first and largest Paul Smith OOH campaign across multiple big bet touch points for sites in LA, NYC, London, Paris, Tokyo, and Hong Kong.
Developing various sleek graphical treatments for their campaign photography, this was presented back to Paul Smith's in-house creative team whilst always giving my best OOH creative practice recommendations.
Video takeover on the underground
The campaign also consisted of a video takeover, utilising both the large screens located between platforms, and the smaller screens alongside the escalators.
Oxford Circus and beyond
The campaign ran globally, across some of the busiest locations in the world, including London, Hong Kong, Tokyo, Los Angeles and New York.
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