Tinder x Runna
Solemates Run Club Branding
Spring the Agency
Tinder
Runna
2025
As run clubs continued to rise in popularity as the new way to meet people, Spring the Agency saw an exciting opportunity for Tinder to lead the charge in bringing online dating into the real world. Tinder partnered with leading running app Runna to launch an exclusive series of summer Run Clubs.
I was invited to bring Solemates Run Club to life, crafting a full visual identify, perfectly combining both Tinder and Runna's branding to roll out across social, merch, and event collateral.
Building excitement
Comms for Solemates was pushed on both social media (Instagram and TikTok primarily) and in print through press ads and billboards around London.
Event day
The Solemates mascot became an identifiable and unique feature to the branding. The illustration approach made the events feel more playful and chilled rather than a die-hard run club. Merch helped bring people together; pink wrist bands being handed out to those interested in dating, and black to those who were wingmen (or women). I designed tote bags, tshirts, caps, and stickers all to be handed out to those who attended as well as decorative vinyls, motivational signage, and coasters with fun conversation starters on.
Results
The event was such a success that it ran two years in a row with many other dating apps and run clubs catching on to the idea and trying to do their own collaborations.
The branding was so well received by both Tinder and Runna, that they opted keep the visual identity for the following year too! More events were arranged, more content was created, more influencers attended, and hopefully more people fell in love... who knows.
The campaign also featured in Women's Health.
